EU takes stand on football rights
The European Commission has threatened to take legal steps against the Premier League if it fails to make concessions over television rights.
The EU is said to be keen to break BSkyB's exclusive grip on screening football matches. The Commission says current proposals to limit the number of matches per broadcaster do not go far enough.
The Commission's interest in the matter has met with fierce opposition from the Premier League which believes it is an unwarranted intervention in the marketplace.
However, 50% is enough to satisfy the ambitions of broadcaster ITV and cable firm NTL, who were reported to have teamed up this week to bid for the rights to screen half the live Premier League matches.
In 2003, BSkyB managed to buy all Premiership packages on offer in a £1bn deal. The broadcaster has won every auction of live Premiership coverage since the league was launched.
The EU is said to be keen to break BSkyB's exclusive grip on screening football matches. The Commission says current proposals to limit the number of matches per broadcaster do not go far enough.
The Commission's interest in the matter has met with fierce opposition from the Premier League which believes it is an unwarranted intervention in the marketplace.
However, 50% is enough to satisfy the ambitions of broadcaster ITV and cable firm NTL, who were reported to have teamed up this week to bid for the rights to screen half the live Premier League matches.
In 2003, BSkyB managed to buy all Premiership packages on offer in a £1bn deal. The broadcaster has won every auction of live Premiership coverage since the league was launched.
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