Moronic Hummer Commercial
As I was watching CNN's coverage last night of growing Middle East violence and wondering how the hell some peace might be clawed out of this mess, I was subjected to a fantastically moronic commercial from the people at Hummer.
The commercial features two 30-something men in line at the grocery store - one lean guy buying tofu and organics and then one larger guy buying a ton of meat. The "tofu guy" is so intimidated and insecure looking at the pile of ribs and seeing the look the "meat guy" gives him, that he rushes out of the store and buys a Hummer. Then the script "Restore your Manhood" is flashed across the screen.
I guess the marketing works as I (as a tofu-eating, yoga-practicing, enviro-freak) am 100% sure that the Hummer is the choice ride of the Devil and the apparently meat-loving and insecure crowd who isn't me now has exactly the recipe to not be like me.
Needless to say, I'm not a fan whatsoever of the Hummer and in my mind this vehicle is what is 100% wrong with the selfish "f#ck you, I'm me" culture that has merrily lead us to crashing ecosystems, global warming and short-term thinking that generally makes the world a more dangerous place and will likely make our future a whole lot harder than it need to be (and unfortunately I'll be so healthy that I'll be stuck watching it decline longer than others). In the days of oil-interest based violence, a consumer vehicle that gets 20 mpg (it hopes) ain't exactly reducing the economic ands social impacts of a potential permanent oil shock.
Where's that fricking oil moonshot? Hey GM, how's that stock price doing?
The commercial features two 30-something men in line at the grocery store - one lean guy buying tofu and organics and then one larger guy buying a ton of meat. The "tofu guy" is so intimidated and insecure looking at the pile of ribs and seeing the look the "meat guy" gives him, that he rushes out of the store and buys a Hummer. Then the script "Restore your Manhood" is flashed across the screen.
I guess the marketing works as I (as a tofu-eating, yoga-practicing, enviro-freak) am 100% sure that the Hummer is the choice ride of the Devil and the apparently meat-loving and insecure crowd who isn't me now has exactly the recipe to not be like me.
Needless to say, I'm not a fan whatsoever of the Hummer and in my mind this vehicle is what is 100% wrong with the selfish "f#ck you, I'm me" culture that has merrily lead us to crashing ecosystems, global warming and short-term thinking that generally makes the world a more dangerous place and will likely make our future a whole lot harder than it need to be (and unfortunately I'll be so healthy that I'll be stuck watching it decline longer than others). In the days of oil-interest based violence, a consumer vehicle that gets 20 mpg (it hopes) ain't exactly reducing the economic ands social impacts of a potential permanent oil shock.
Where's that fricking oil moonshot? Hey GM, how's that stock price doing?
2 Comments:
Oh, those Hummer commercials! There's an even worse one aimed at women. One mom bullies another on the playground. The bullied mom doesn't speak up. Instead, she buys a Hummer.
The message?
What better way to say FUCK YOU to the world than to drive the biggest, baddest, most irresponsible car on the road? Wear your money on the outside. Wear your selfishness like a badge. Drive a HUMMER!
Grr.
By Ellen, At 6:55 AM
We grabbed the URL RestoreYourManhood.com
and are looking for creative minds to help us create a site with "Manhood Restoration" alternatives to the Hummer, because a Hummer is a cry for help!
By Anonymous, At 10:00 PM
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